Prepared for RadioShack
Oct 28, 2026 · KlientBoost
Growth Plan ● Paid Media, Creative + SEO ● Holiday 2026 into 2027

RadioShack is back.

The demand is already here: about 400,000 visits to your site in 90 days. We take over Google, Meta and Microsoft and point the budget at buyers, and SEO carries your search traffic through the Shopify move. The two work as one plan, and everything builds toward the launch.

0.09%
of site visits end in a purchase (last 90 days)
400K
site visits in the last 90 days
2.5x
more site purchases in September than July, on about half the paid spend

Where You Stand

Good foundations are in place. The budget and the site aren't pointed at buyers yet.

What's working: the pieces we build on.

Google AdsBidding learns from purchases, not clicks or carts.Sets up: bidding that chases sales from day one, which Blood Work tightens.
Google AdsRemarketing lists are built: cart abandoners, visitors, past buyers, Customer Match.Sets up: ready-made audiences for Search, and for keeping buyers out of prospecting.
MetaThe catalog is connected, and its dynamic ad runs at ROAS 1.93.Sets up: the inner ring of Nesting Doll Intent, kept matched through the Shopify move with Remember Me?.
MetaSales ad sets bid for purchase value and bring 9 in 10 purchases.Sets up: budget moved into sales campaigns works from day one.
Your siteCart and checkout steps are recorded now, since July and August.Sets up: The Blame Game, which shows where the path to purchase breaks.

Last 90 days (7/29 to 10/26/2026), from your account settings and each platform's own reports.

What's not working, platform by platform.

Each platform's findings run in order of what holds back predictable revenue most.

Microsoft Ads joins this review as soon as access lands. It's part of the takeover from the start.

Meta

1Four in ten Meta dollars buy clicks and engagement, not purchases.

The First Aid KitAd Kill Targets
Share of Meta spend, by campaign objective
Sales campaigns
56.7%229 purchasesROAS 1.49
Traffic campaigns
36.7%23 purchasesROAS 0.21
Engagement
6.5%0 purchases

Meta-reported, default attribution, last 90 days (7/29 to 10/26/2026).

Why the traffic dollars don't sell
  • Traffic ad sets are set to win link clicks, and they do. Only 38% of those clicks loaded the page, against 61% in sales campaigns.
  • Inside traffic campaigns, Facebook Reels took 20% of the spend for 1 purchase, and Audience Network about 5% for none.
  • Your site's own analytics points the same way: the traffic campaigns sent about 56,000 visits and no recorded purchases.

2Retargeting gets 10% of the budget and brings 24% of purchases.

Nesting Doll IntentOne Size Fits None
10%
of Meta spend went to retargeting
24%
of Meta purchases came from it, at ROAS 1.88 against 0.81 for prospecting

Meta-reported, default attribution, last 90 days. Retargeting means the three ad sets aimed at past site visitors and cart adders.

What holds it back
  • A purchase from retargeting cost $35.88, against $97.63 from prospecting.
  • The main retargeting ad set has a $150 daily budget and averaged about $23 a day, under a minimum-return bid setting.
  • It works one 90-day window. A 90-day relaunch in October was paused after about $55.
  • Last year's dynamic remarketing campaign took 6.5% of spend and brought 32% of purchases, at ROAS 1.92. It last ran in April 2026.

3Prospecting doesn't exclude past buyers or site visitors.

Nesting Doll Intent
10 of 11
prospecting ad sets exclude no one
87%
of Meta spend ran with no buyer or visitor exclusion
1
ad set excludes recent buyers, in a campaign that stopped spending in September

Ad set targeting settings, last 90 days (7/29 to 10/26/2026).

Why it matters
  • Without exclusions, prospecting can pay to reach people who already visited or bought, and count their return purchases as new ones.
  • Excluding them keeps prospecting on new people and leaves warm shoppers to retargeting.

4New ads nearly stopped after April.

The Format BuffetCtrl+Alt+Refresh
160+
new ads went live from November to April
19
new ads went live from May to October

Meta ad-level data, ads with spend, counted by ad ID, 11/2025 to 10/26/2026.

What that means for results
  • 72% of the last 90 days' spend ran on ads launched before May.
  • Ads that run for months tire, and fewer new ideas means fewer chances to find the next winner.
  • The Performance Creative tab shows the ads to keep and what we'd build next.

5Three in four Meta dollars reach people 55 and older.

74%
55 to 64: the best return, ROAS 1.43
65 and older: 48% of spend, at ROAS 0.73
Under 35: about 7% of spend
"We have two very distinct buyer groups."Kevin Hamann, Managing Director, 10/6

Meta-reported, default attribution, last 90 days. Share of Meta spend by age.

Why delivery drifts older
  • In every campaign, people 55 and older took 66% to 83% of the spend.
  • Every ad set targets ages 18 to 65, and most let Meta widen the audience, so delivery follows whoever responds at the lowest cost. Creative and structure decide who the ads reach.

Google Ads

1A quarter of 16 months' spend recorded 11 conversions.

The First Aid Kit
Share of Google Ads spend, 16 months
Video
11.1%1 conversion
Display
8.3%1 conversion
Non-brand search
6.2%9 conversions
Everything else
74.4%1,369 conversions

Google-reported, default attribution, 16 months (7/2025 to 10/2026). Everything else is Performance Max, brand search and Demand Gen.

Where it went
  • Video and display ran for awareness, with one recorded conversion each in 16 months.
  • Non-brand search bought loose matches, like other brands' coupon searches ("skullcandy discount code") and "online business ideas without investment".
  • Search ads also ran on display sites, for no conversions.

2Products only ran inside Performance Max, never their own Shopping campaign.

The Power CoupleThe SKU SymphonyThe Merchant Center MRI
0
Standard Shopping campaigns in 16 months
47%
of 16 months' spend went to Performance Max
$13
in the last 90 days for last year's top product by sales value, the CD Player Boombox

Google-reported. Campaign types 7/2025 to 10/2026; products: last 90 days against the same months last year.

Why it matters
  • Without a Shopping campaign of their own, proven products can't get protected budget or bids. Performance Max decides where the money goes.
  • Last year's number two by sales value, the 320 W Sound System with Tripod, got no spend in the last 90 days.
  • A "top sellers" label already exists in the product feed and carries 45% of product spend, so product tiers can build on it.

3Brand search took 80% of search spend, at ROAS 0.23.

The Penny Bid
80%
of Search campaign spend went to brand-name searches
0.23
ROAS on brand search: 23 cents of recorded sales for every dollar
0.2%
of brand clicks ended in a recorded purchase

Google-reported, default attribution, 16 months (7/2025 to 10/2026). Brand means the two brand-name Search campaigns.

Who searches the brand
  • Many are looking for a store or checking that the brand is back: "radio shack near me", "radio shack locations", "is radio shack still open".
  • They know the name but aren't convinced yet. The landing experience and the comeback story carry them, not only the bid.

4One campaign holds 84% of spend, missing 3 of 4 eligible searches.

All Your Eggs, One Basket
84%
Shown in about 1 in 4 eligible searches
Over 70% lost to ad rank, under 3% to budget
ROAS 0.27

Google-reported, last 90 days. Share of Google Ads spend and search impression share for the one Performance Max campaign.

What it means
  • Losing on ad rank, not budget, points to the bid target and the product feed, not to how much is spent.
  • With one campaign carrying the account, one dip moves everything.

5Remarketing lists sit on display only, none on Search.

9
audience lists built in the account, from cart abandoners to Customer Match
0
Search campaigns using them, last 90 days or the same months last year
1
conversion from the display remarketing campaign in 16 months

Google Ads audience settings, last 90 days and the same months last year. Display remarketing results 7/2025 to 10/2026, Google-reported.

What the lists could do
  • On Search, the same lists let bids rise for people who visited or added to cart, and Customer Match finds past buyers again or keeps them out of prospecting.
  • Today the cart, visitor and converter lists sit on three display ad groups: batteries, gaming and adapters.

Your site

1Fewer than 1 in 1,000 visits ends in a purchase.

0.09%
of site visits ended in a purchase
400K
site visits (about 400,000)
345
purchases recorded
"If you're converting at 25 basis points and you improve that to 50, you just doubled your business."Kevin Hamann, Managing Director, 10/6

Your site's own analytics, last 90 days (7/29 to 10/26/2026), all traffic.

Why it matters most
  • Every channel's return starts from this rate. At twice the rate, the same traffic sells twice as much.
  • Paid media brings the visits. The site decides how many become orders.

2Of 4,496 checkouts started, 345 ended in a purchase.

The Blame GameBlood Work
The path to purchase, last 90 days
Added to cart
7,274
Started checkout
4,496
Purchased
345

Your site's own analytics, last 90 days. These are event counts, so one shopper can start checkout more than once.

Where the path breaks
  • About 8 in 100 checkout starts end in a purchase.
  • Shoppers who reach checkout have already chosen a product, so the loss sits on the site, after the click.
  • Part of the gap may be how checkouts are counted. Confirming each one counts once is part of Blood Work.

3Mobile brings 60% of visits, converting at less than half desktop's rate.

60%
of site visits are on mobile
0.05%
mobile conversion rate
0.14%
desktop conversion rate
5 vs 12
of every 100 checkouts finish, mobile vs desktop

Your site's own analytics, last 90 days, all traffic.

A year ago
  • In the same months last year, mobile converted at 0.14% and desktop at 0.17%. The gap opened this year.
  • With most visits on phones, the mobile path to purchase is where the most shoppers drop.

4Four in ten recorded purchases carry no revenue.

Blood Work
43%
of purchases recorded in the last 90 days carry no revenue value
Mar 2026
first month with any revenue recorded
Jul 2026
first month with add to cart recorded

Your site's own analytics. Purchases last 90 days; monthly records 7/2025 to 10/2026.

Why it comes first
  • Without revenue on every order, there's no full-year baseline to measure against, and bidding learns from a partial signal.
  • Blood Work makes the numbers one truth before the budget scales: every order recorded with its revenue, and the full path from product view to purchase.
NextPaid Media PlanFour moves, the roadmap, and what progress looks like.

Paid Media Plan

We take over Google, Meta and Microsoft, point the budget at buyers, and build toward the Shopify launch.

The plan in one minute.

Take over all three platforms, move the budget behind purchases, and build each account toward the Shopify launch, one phase at a time. Four moves do the work:

1

Take over all three platforms and point every dollar at buyers.

Sweep the waste, make the numbers one truth, and move spend from clicks to purchases.

The First Aid KitBlood WorkAd Kill Targets
2

Build the buyer journey.

New audiences first, then retargeting with real budget, and past buyers kept out of prospecting.

Nesting Doll IntentOne Size Fits None
3

Let Shopping carry the products that sell.

A Shopping campaign for proven products beside Performance Max, with the feed cleaned and products in tiers.

The Power CoupleThe SKU SymphonyThe Merchant Center MRIThe Black Box Break-In
4

Keep fresh creative flowing for both buyers.

A steady flow of new ads for the loyalist and the retro buyer, tested before they scale.

The Three-Lane StructureThe Format BuffetCtrl+Alt+Refresh
Sales

Sell now

Sales and catalog campaigns, Shopping for the products that sell, retargeting with real budget, and brand search for buyers.

Brand

Tell America it's back

Retro creative for both buyer groups, a lane that reaches the younger retro buyer, and the comeback story where your ads land.

"It's not ever gonna retarget well or convert well if you don't have a good placement for awareness and traffic."Camila Lopez, Brand Manager, 10/21

The brand lane fills the audiences and brand searches that the sales lane converts. The SEO + Website Migration piece carries your search traffic through the launch.

The roadmap, phase by phase.

Phases count from kickoff. Our team schedules the kickoff once the agreement is signed.

Before kickoffAccess and review
MeasurementAccess to your analytics and tags, and a read on what each platform records today.
MetaAccess and a review of current performance.
GoogleAccess, the product feed included, and a review of current performance.
MicrosoftAccess, so the account joins the review.
CreativeBrand assets, product photos and what's already approved.
Launch, with the SEO pieceSeth's Stage 1 baseline and inventory starts at signing.
Done by the endThe detailed growth plan, built on this one.
Through the holidaysPhase 1 · Take over and improveDecember protected: no big rebuilds at peak.
MeasurementBlood Work: every order recorded with its revenue, and each checkout counted once.
MetaSpend moved from traffic to sales campaigns. Retargeting back on, and buyers out of prospecting.
GoogleThe First Aid Kit sweep, and budget moved toward the products and searches that already sell.
MicrosoftTaken over, with the same First Aid Kit and Blood Work checks. Its results feed the consolidation recommendation.
CreativeMore of the retro ads that already sell, plus the first new sales and retargeting ads.
Launch, with the SEO pieceTags, conversion events and product IDs listed for the move, next to Seth's URL inventory.
Done by the endA consolidation and prioritization recommendation across all three platforms.
Through JanuaryPhase 2 · Build to launch
MeasurementOne tagging scheme and the full path from product view to purchase, mapped to the new site.
MetaThe Three-Lane Structure inside the full buyer journey: retargeting, lookalikes, broad.
GoogleA Shopping campaign for proven products beside Performance Max, with products in tiers.
MicrosoftRuns or scales down, per the recommendation and the Growth Grid.
CreativeNew creative lanes for the loyalist and the retro buyer.
Launch, with the SEO pieceThe launch plan locked with Seth's redirect map: tracking, feed and URLs switch with the site.
Done by the endEvery account rebuilt and ready to launch on clean data.
2027Phase 3 · Launch and scale
MeasurementCampaigns relearn on clean data from the new site.
MetaScale what wins, ring by ring.
GoogleScale the proven tiers while Performance Max scouts new products.
MicrosoftSame rule: it earns budget through the Growth Grid.
CreativeWinners refreshed, and new ideas proven in the testing lane.
Launch, with the SEO pieceLaunch without going dark, with launch-day checks and recovery checkpoints.
Done by the endGrowth Grid goals set together after 30 days live; each goal hit unlocks the next budget step, then new channels.

We take over Google, Meta and Microsoft. After the review and the first results, we recommend where to consolidate and what to prioritize.

How each move works.

1

Take over all three platforms and point every dollar at buyers.

Today
Four in ten Meta dollars buy clicks and engagement, and a quarter of 16 months' Google spend recorded 11 conversions.
What we do
The First Aid Kit sweeps waste against your target cost per purchase. Blood Work makes the numbers one truth. Ad Kill Targets cut losing ads early, read off the cost per add to cart and per checkout.
What changes in the account
Budget moves from traffic and engagement campaigns to sales campaigns, awareness spend that records no sales comes out, and every order gets recorded with its revenue.
How you'll see it
The share of spend behind purchase results, purchases, and return on ad spend, on every reporting call.
More on this move
  • Microsoft goes through the same checks from the takeover, so the consolidation recommendation compares all three platforms on the same terms.
  • Today four in ten recorded purchases on your site carry no revenue. Blood Work fixes that before any budget scales.
2

Build the buyer journey.

Today
Retargeting gets 10% of Meta spend and brings 24% of its purchases, and 10 of 11 prospecting ad sets exclude no one.
What we do
Nesting Doll Intent runs campaigns in rings: retargeting, then lookalike audiences, then broad. One Size Fits None sets how often each ring sees an ad.
What changes in the account
Retargeting gets real budget and tiered windows, past buyers and recent visitors come out of prospecting, and your Google remarketing lists go to work on Search.
How you'll see it
Retargeting's share of purchases, cost per purchase by ring, and new visitors from prospecting.
More on this move
  • The catalog is already connected, so the inner ring starts from a dynamic ad that runs at ROAS 1.93.
  • Your Google lists exist today: cart abandoners, visitors, past buyers and Customer Match.
3

Let Shopping carry the products that sell.

Today
Products only ran inside Performance Max, and one campaign holds 84% of Google spend while missing 3 of 4 eligible searches.
What we do
The Power Couple gives proven products their own Shopping campaign beside Performance Max. The SKU Symphony sorts products into tiers with their own budgets. The Merchant Center MRI keeps the feed healthy. The Black Box Break-In reads Performance Max search terms and cuts the waste.
What changes in the account
Shopping gets its own campaign for proven products, the "top sellers" label becomes the first tier, and the feed is cleaned before the move.
How you'll see it
Purchases and return by product tier, and impression share on the products that sell.
More on this move
  • Last year's top product by sales value got $13 in the last 90 days. Tiers give proven products protected budget.
  • Brand search stays, pointed at buyers, with The Penny Bid holding the top spot for less.
4

Keep fresh creative flowing for both buyers.

Today
Only 19 new Meta ads went live from May to October, and three in four Meta dollars reach people 55 and older.
What we do
The Three-Lane Structure tests new ads on a small budget before they scale. The Format Buffet runs UGC, static and catalog ads, each for its job. Ctrl+Alt+Refresh builds fresh versions of winners before they tire.
What changes in the account
New ads go live in a steady flow, with lanes for the loyalist and the retro buyer, and proven winners get the scaling budget.
How you'll see it
New ads live a month, the share of spend on proven ads, and purchases by age group.
More on this move
  • The Performance Creative tab shows the ads to keep and 18 concepts we'd build next.

What progress looks like.

0Every account openAccess to Google, Meta and Microsoft, a review of current performance, and the detailed growth plan.
1Spend behind purchasesRetargeting back on, waste swept, December protected, and our consolidation and prioritization recommendation across all three platforms.
2Built to launchShopping in tiers, the full buyer journey on Meta, new creative flowing, and the launch plan locked with Seth's map.
3Launched and scalingThe new site live on clean data, goals set together, and budget growing as goals are hit.
Growth Grid
Goals are set together after 30 days live, each quarter.Each goal hit unlocks the next budget step, then new channels.

What we won't promise

  • A cost per order or return before 30 days live
  • Results during a relearning period
  • A kickoff date before the agreement is signed

What we commit to

  • Every dollar pointed at a purchase result
  • One source of truth for the numbers before the budget scales
  • Goals set together each quarter, and each goal hit unlocks the next step

Deliberately not in scope

  • The Shopify build itself (we support tracking, the feed and SEO through the move)
  • Public relations and press
  • Organic social posting
  • Website testing and CRO until you add it (a growth lever on the Investment tab)
NextPerformance CreativeWhat to keep, what to cut, what we build next.

Performance Creative

Keep what sells, cut what doesn't, and build for both buyers.

Keep what sells.

Vintage Radio ad: Classic sound. Modern freedom

Vintage Radio"Classic sound. Modern freedom"

Campaign objectiveSales
Amount spent$4,065.14
Purchases83
Purchase ROAS1.35
Dynamic catalog adShows each shopper the products they viewed

Dynamic catalog retargetingRetargeting recent site visitors

Campaign objectiveSales
Amount spent$2,097.89
Purchases60
Purchase ROAS1.93
Vintage Turntable ad: Put the Record on

Vintage Turntable"Put the Record on"

Campaign objectiveSales
Amount spent$1,201.24
Purchases31
Purchase ROAS1.83
Seasonal ad: MegaShack Event, up to 50% off

Seasonal, MegaShack EventUp to 50% off

Campaign objectiveSales
Amount spent$1,204.46
Purchases20
Purchase ROAS2.03

Meta Ads Manager, ad level, last 90 days, default attribution.

The same offer lost when it ran in a traffic campaign.

Ad Kill TargetsCtrl+Alt+Refresh
Top Deals ad: Up to 50% Off, Upgrade for Less

Top Deals Up to 50% Off"Upgrade for Less"

Campaign objectiveTraffic
Amount spent$4,213.99
Purchases9
Purchase ROAS0.12
Where Tech Meets Timeless Style ad

Where Tech Meets Timeless Style

Campaign objectiveTraffic
Amount spent$1,901.30
Purchases11
Purchase ROAS0.24

Why they lost

The MegaShack ad above is also a 50% off offer. Retro product ads and sales objectives win; traffic objectives lose.

Meta Ads Manager, ad level, last 90 days, default attribution.

What we'd build next: 18 concepts, three decades of RadioShack.

The Format BuffetSurround Sound Creative™
"Or have two different creatives, right?"Kevin Hamann, 10/6

The loyalist

Remembers the stores.

  • The comeback story
  • Trust
  • The products they know

The retro buyer

Younger, drawn to the retro look.

  • Turntables
  • Radios
  • The retro logo

Catalog and circular looks speak to the people who remember the stores. Neon, comic, mixtape and VHS looks reach the retro buyer.

Concepts from our creative team, made for this plan. Products, prices and offers shown are for illustration.

NextSEO + Website MigrationCarrying your search traffic through the Shopify move.

SEO + Website Migration

Your search traffic is worth protecting. This piece carries it through the move to Shopify.

Google indexes the current site without trouble. The risk sits in the move to Shopify.

~1,300
Organic clicks a day
Google Search Console, Apr 8 to Oct 6, 2026
87%
of clicks come from people searching for the brand by name
Google Search Console, Apr 8 to Oct 6, 2026
474 of 474
product pages inspected are indexed
GSC URL Inspection, Oct 13, 2026
19,213
clicks to addresses from earlier site versions
Google Search Console page report, Oct 2026
Seven more findings from the review
  • Live catalogAbout 630 productsKlientBoost crawl, Oct 13, 2026
  • Old addresses887 addresses from earlier versions of the site earned 19,213 clicks, more than every category page combined. None of them survive the move.Google Search Console page report, Oct 2026
  • Google store listingsSend visitors through an outdated address before they reach the homepage
  • Category headings91 of 91 live category pages have no H1, their main headingKlientBoost crawl, Oct 13, 2026
  • Category pages in searchAverage position 9.5, with a 0.25% click-through rateGoogle Search Console page report, Oct 2026
  • AI assistantsYour robots.txt blocks the crawlers behind ChatGPT, Claude and Perplexityradioshack.com/robots.txt, Oct 2026
  • Links from the old siteEarned from established publications and enthusiast communities, and many still point at the domain. Most of that value reaches a generic page today, and none of it carries over to Shopify by default.Ahrefs, Oct 2026
What the move fixes
  • The plan protects what works today and concentrates effort on what changes at launch.
  • Category headings: one fix in the Shopify collection template corrects every category at once.
  • AI assistants: set up correctly in the Shopify robots.txt before launch.

From our SEO review of radioshack.com, October 2026. Each figure carries its source and window.

The approach: protect what works today, fix what changes at launch, recover fast after.

Three stages, timed to your launch. Each stage starts when its inputs arrive.

Stage 1

Baseline and inventory

Goal: A measured starting point, and a complete list of every address the move has to carry.

What we do
  1. Kick off with your build team.
  2. Benchmark Search Console, with product and category pages measured apart from the homepage and store locator.
  3. Inventory every current and legacy URL from Search Console, crawls, sitemaps and the product export.
  4. Audit the links earned by earlier versions of the site.
What you get
  • Search Console baseline
  • URL inventory, current and legacy
  • Legacy link audit
What we need from your team
  • Google Search Console access (in place)
  • Allowlisting of our crawler on your firewall or CDN for the project
  • A named contact on the build team, internal and external
  • Your target launch date, and notice whenever it moves
Starts
At signing. Search Console access is already in place
Turnaround
Delivered within two weeks of signing
How we know it's doneThe baseline, the URL inventory and the link audit are delivered, within two weeks of signing.
Stage 2

Architecture and mapping

Goal: Every old and current address gets a destination on Shopify, and the new site is specified before it is built.

What we do
  1. Write the redirect map: rules for each generation of legacy addresses, one-to-one rules for live products and categories, and a policy for discontinued products.
  2. Map the strongest old addresses to their closest new pages, so the authority they earned carries across.
  3. Write the Shopify URL, collection and metadata spec, including headings, canonicals, structured data and robots.txt.
What you get
  • Redirect map
  • Legacy authority recovery map
  • Shopify URL, collection and metadata spec
What we need from your team
  • The full Magento product export: every SKU with its URL and status
  • Every sitemap file
  • A named contact on the build team, internal and external
Starts
When the product export, every sitemap file and a build-team contact arrive
Turnaround
Delivered within three weeks of receiving its inputs
How we know it's doneThe redirect map covers every URL in the inventory, legacy addresses included, and the spec is in your build team's hands.
Stage 3

Launch and recovery

Goal: The launch lands clean, and search traffic gets back to its baseline.

What we do
  1. Crawl the live site on launch day and validate every redirect against the map.
  2. Check robots.txt, sitemaps and indexing controls, submit the sitemap, and update your Google store listing links.
  3. Triage 404 errors every week for the first four weeks.
  4. Verify the legacy redirects.
  5. Run recovery checkpoints at two, four and eight weeks after launch.
What you get
  • Launch-day crawl and validation
  • Launch-day checks
  • Four weeks of 404 triage
  • Recovery checkpoints at two, four and eight weeks
What we need from your team
  • Developer time to implement redirects and fixes as specified
  • Redirect errors from the launch-day validation fixed within five business days
Starts
On launch day
Turnaround
Launch-day validation within one business day of launch
How we know it's doneLaunch is verified: redirects live per the map and the Shopify sitemap submitted, with every recovery checkpoint delivered.

The timeline, built around your launch.

SigningStage 1 starts. Baseline and inventory delivered within two weeks.
Inputs arriveProduct export, sitemaps and a build-team contact start Stage 2. Map and spec within three weeks.
Launch dayStage 3: the launch-day crawl and checks. Validation within one business day.
2 weeks afterFirst recovery checkpoint. Weekly 404 triage runs through week four.
4 weeks afterSecond checkpoint, and 404 triage wraps up.
8 weeks afterThird checkpoint, measured against the baseline.

Not to scale. Each stage runs on your timeline.

Clicks back to their baseline within 2 to 4 months of a verified launch.

The outcome goal

Average daily clicks to migrated product and category pages return to their Apr 8 to Oct 6, 2026 level within 2 to 4 months of a verified launch, measured in Google Search Console.

The Outcome Goal holds when three things are true:

  • Your build team implements the redirect map and spec as delivered, or documents any departure
  • Your developers fix redirect errors from the launch-day validation within five business days
  • Launch is verified: redirects live per the map and the Shopify sitemap submitted
Each stage runs on your timeline. We recommend against going live in November, when Google has released core updates near Black Friday in recent years.

What your team provides.

What RadioShack provides

  • Google Search Console access (in place)
  • Full Magento product export: every SKU with its URL and status
  • Every sitemap file
  • A named contact on the build team, internal and external
  • Target launch date, and notice whenever it moves
  • Developer time to implement redirects and fixes as specified
  • Allowlisting of KlientBoost's crawler on your firewall or CDN for the project

Better together: the launch is where the two pieces meet.

One launch planTags, conversion events, product IDs and final URLs mapped next to Seth's redirect map.Remember Me?
Paid media covers the dip while organic recovers"Both times we went dark for, I don't know, 30, 45 days."Kevin Hamann, 10/6
Brand demand, worked from both sides87% of organic clicks are branded, and paid brand search is pointed at buyers.
"your overall ROAS is gonna improve as well"Kevin Hamann, 9/29, on SEO and paid

The Shopify launch is the moment. Don't go dark for it.

The stake: your Adobe Commerce license runs out in February, and the plan is a January launch.

1Before

The tracking and feed plan locked in next to the redirect map.

Catalog IDs match after the move.

2Launch week

Tracking and the feed switch with the site, checked the same day.

3After

Campaigns relearn on clean data, and the conversion work starts on a site built for it.

Why it helps

The launch is the comeback story in action: a new site, a clean start on measurement, and a reason to tell America RadioShack is back.

NextInvestmentThree pieces, one recommendation.

Investment

Two ways to run paid media, plus SEO for the move. We take over Google, Meta and Microsoft, then recommend which platforms stay active after the review.

Three pieces. We recommend Paid Media + Creative, with SEO + Website Migration alongside it.

Paid Media

We run your paid media and point every dollar at purchases.

  • Account takeover and the First 30 Days work
  • Campaigns built and managed on our plays
  • Product feed tuned for your Shopping ads
  • Reporting dashboard and Growth Grid reviews
One active platform$X,XXX a month
Two active platforms$X,XXX a month

Management covers all three platforms through the takeover and the review. The ongoing fee follows the platforms that stay active after we consolidate.

Recommended

Paid Media + Creative

Everything in Paid Media, plus a creative team building new ads for both buyers every month.

  • Everything in Paid Media, plus:
  • Performance Creative, Tier 1 or Tier 2 (below)
  • New ads like the concepts on the Performance Creative tab
One active platform$X,XXX a month
Two active platforms$X,XXX a month

Management covers all three platforms through the takeover and the review. The ongoing fee follows the platforms that stay active after we consolidate.

Management plus creative, Tier 1 or Tier 2.

Pairs with either plan

SEO + Website Migration

Carries your search traffic through the Magento to Shopify move: redirect map, launch checks and recovery.

  • Baseline and inventory
  • Architecture and mapping
  • Launch and recovery
At signing$1,250
On delivery of the redirect map and Shopify spec$2,000
At launch$1,750
One time, paid at three milestones$5,000

20 hours across three stages. Nothing bills between stages, however long the wait.

Terms
  • If launch lands more than 60 days after the redirect map is delivered, we refresh the map for product changes: up to 2 hours at $250 an hour, approved by you in advance.
  • If the engagement ends early, invoiced stages stand and work in progress bills at $250 an hour.

Management is the greater of a flat monthly fee or 10% of monthly ad spend, never both. No setup fee.

Performance Creative, Tier 1 or Tier 2.

Tier 1

$X,XXX a month
  • 3 static ads and 2 GIFs
  • Creative strategy
  • 1 revision round
  • Up to 5 new ads a month

Tier 2

$X,XXX a month
  • Everything in Tier 1, plus 1 short-form video
  • Creative performance reporting
  • UGC unlocked
  • Up to 6 new ads a month

The mix swaps in and out month to month, based on what the account needs.

Growth levers, down the road.

Website testing and CRO on ShopifyFull Merchant Center management and the feed migrationOngoing SEO: content and links after launch
NextHow We WorkThe team, the Growth Grid and how we talk.

How We Work

A team focused on US e-commerce, with direct access to the people running your campaigns.

Who's on your team.

Austin SpikesEnterprise Growth StrategistYour plan and the partnership
Seth TrammellDirector of SEOLeads the SEO and website migration piece
Beavis HariDirector, Performance Creative & CROCreative and conversion
Growth ManagerNamed at signingRuns your campaigns day to day
Creative StrategistNamed at signingPlans your creative and turns results into the next round of ads
Growth DirectorNamed at signingOversees your account and the team behind it

No game of telephone: you talk to the people doing the work.

Your Growth Grid

A chart of your goals against time, reviewed on every performance call.

Goals are set together after 30 days live, quarterly, and each goal hit unlocks the next budget step or channel.

"I can't throw money at something and expect something different when we're not doing anything different."Kevin Hamann, 9/29

How we talk.

  • A dedicated reporting dashboard
  • A dedicated Slack channel
  • Email replies within 24 to 48 hours
  • A dedicated internal project so launches stay on time
  • Calls frequent while we build and launch, then regular reporting calls
Next step

Pick the starting plan. We send the agreement in writing, and our team schedules the kickoff once it's signed.